People’s Startup

Peoples start up project is an ambitious project of Peoples Foundation, designed with the aim of molding the best entrepreneurs, fostering entrepreneurship, innovation, and skill development to hasten economic growth and the creation of high-value jobs. The project started its active phase during 2019 and still continuing activities by approaching various levels of entrepreneurs. More than 1000 entrepreneurs directly benefitted from the project. The beneficiary community of the project ranging from rural nano house hold entrepreneurs to the medium entrepreneurs with larger business development and investment plan. The necessary technical training and consultancy services are being provided to the entrepreneurs by utilizing government and non-government system as part of the project. The initiatives have been structured and evaluated using the following goals.   

Services Offered

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PESS

People's Entrepreneurship Support Scheme is a program designed to give, economically underprivileged people and groups with entrepreneurial potential, the appropriate training, direction, and financial support. The scheme aims to provide financial assistance to Micro, Small and Medium Enterprises engaged in manufacturing and service activities in the State, proportional to the capital investment made. From this undertaking 150+ people got help, 260+ individuals possess employment possibilities, and a total investment of 3.54 crore.

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EDP

Entrepreneurship Development Programme (EDP) is a programme which helps in developing entrepreneurial abilities. People may have skills but it requires polishing and incubation. This programme is perfect for them. This programme consists of a structured training process to develop an individual as an entrepreneur. It helps the person to acquire skills and necessary capabilities to play the role of an entrepreneur effectively. EDP is not just a training programme but it is a complete process to make the possible transformation of an individual into an entrepreneur. This programme also guides the individuals on how to start the business and effective ways to sustain it successfully. 

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LEDP

As skill upgradation trainings alone have limited impact on livelihood creation among the SHG members, it was thought prudent to create sustainable livelihoods among SHG members and to attain optimum benefit out of skill upgradation. Thus, a new scheme titled Livelihood and Enterprise Development Programme (LEDP) was conducted with the support from NABARD. It envisages conduct of livelihood promotion programmes in clusters. There is provision for intensive training for skill building, refresher training, backward-forward linkages and handholding as well as escort supports. It also encompasses the complete value chain and offers end-to-end solution to SHG members.

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MEDP

People’s Foundation with support from NABARD has been supporting need-based skill development programmes (MEDPs) for matured SHGs which already have access to finance from Banks. MEDPs are on-location skill development training programmes which attempt to bridge the skill deficits or facilitate optimisation of production activities already pursued by the SHG members. Grant is provided to eligible training institutions and SHPIs to provide skill development training in farm/off-farm/service sector activities leading to establishment of micro enterprises either on individual basis or on group basis. 

Key Program

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People’s Entrepreneurship Support Scheme-PESS

People's Entrepreneurship Support Scheme (PESS) is a transformative program that equips economically underprivileged individuals and groups with the necessary training, guidance, handholding assistance, and financial backing organized periodically. Our aim is to uplift Micro, Small, and Medium Enterprises engaged in manufacturing and service activities by providing proportional financial assistance, fostering growth and opportunity in our state."   

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Business Development Program: Training program organized for food processing units and FPOs

People's Foundation in collaboration with NABARD organized a one-day training program for food processing units and FPOs on how small food enterprises and FPOs can improve their business by improving the quality of existing products in the market and developing new products.

Expert microbiologist Dhanya Vijayan conducted a class on the topic of importance of microbiology in food production and preservation. This was followed by lead ISO Chief Auditor C.J. Joffe conducted a class on the importance of quality assurance and adherence to health and hygiene practices in small food production. Expert SOP Specialist Bibin K and People Foundation Project Director Dr. Nishad V. M spoke on the inspection procedures to be followed for water and food security and on the topic of product market fit. More than 35 people participated in the training program held at the People's Training Center in Irumbuzhi, Malappuram.

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Training for women entrepreneurs in the field of digital marketing

As part of the celebration of International Women's Day, People's Foundation and NABARD jointly provided training to women entrepreneurs in the field of digital marketing. Malappuram District Panchayat President M.K. Rafeekha, who inaugurated the program, said that women entrepreneurs should make full use of the changes in the field of technology. She added that in today's digital era, digital marketing is essential for the growth of enterprises. The training was organized in collaboration with Kudumbashree and Infac. People's Foundation Vice Chairman M. Abdul Majeed, who presided over the function, said that the relatively low participation of women in the labor force in the district is slowing down the pace of Malappuram's economic growth.

District Industrial Center General Manager R Dinesh delivered the keynote address. Growth Marketing Consultant Abdul Latheef gave a class on various aspects of digital marketing. Former District Panchayat Vice President Sakina Pulpadan, Kudumbashree Asst. Mission Coordinator Muhammed Aslam, Malappuram Chamber of Commerce Vice Chairman Salim Karat, and INFAQ Coordinator Zakir Hussain spoke. Kudumbashree District Mission Coordinator Suresh Kumar, Kerala Grameen Bank Manager Swapna and others spoke. NABARD District Manager Muhammed Riyas concluded the program. People's Foundation Project Director Dr. Nishad V.M welcomed the participants and Coordinator Shehin Basmala gave the vote of thanks. 76 women entrepreneurs participated in the training held at the Irumpuzhy People's Training Center in Malappuram.

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Business Development Workshop Organized

A one-day business development workshop was organized by the People's Foundation in Malappuram district with the support of the Central Government Agency NABARD to increase the productivity of small enterprises. The workshop, which was held on the subject of annual budget and financial planning, was organized in collaboration with the Kudumbashree District Mission.
Representatives of about seventy production units from different parts of the district participated in the training organized at the Irumpuzhy People's Training Center, Malappuram. NABARD District Development Manager Muhammad Riyaz inaugurated the training. People's Foundation Vice Chairman M. Abdul Majeed presided over the event. Project Director Dr. Nishad V.M, Kudumbashree Project Manager Abhijit, Financial Consultant Nuaim, Business Consultant Shehadad, etc. gave presentations. People's Foundation Project Coordinators Shaheen Basmala, Muhiyuddin Jauhar, Shabib T.P, Dilfa Fina, etc. led the way.

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NGO Mentoring Program: An Initiative for Changing the Grassroot Ecosystem

The NGO Mentoring Program, launched by People's Foundation, aims to strengthen and transform the grassroots ecosystem by providing strategic guidance and support to local non-governmental organizations. Through capacity building, leadership development, and experience sharing, the initiative empowers community-based organizations to deliver more impactful and sustainable interventions.

As part of this initiative, a team comprising Mr. Rakesh, District Development Manager of NABARD Kozhikode, and Dr. Nishad VM, Project Director of People's Foundation, visited the Nadapuram People's Service Society. The visit included an interactive session with the organization's leadership, focusing on challenges, opportunities, and potential pathways for enhanced community service. This collaborative approach marks a significant step toward fostering a robust and responsive network of grassroots institutions.

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